Founder & Head Chef
Marco Rossi
With over 25 years mastering the art of the hoagie, Marco's recipes are the beating heart of every primo hoagies sandwich we serve.
Our Story
About Primo Hoagies
Discover the passion, heritage, and craft behind every primo hoagies sandwich we make. Born from authentic Italian-American deli tradition, our story is one of family, flavor, and unwavering dedication to quality.
Our Heritage
Crafted with Tradition,
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Crafted with Tradition,
Served with Pride
Primo Hoagies was founded on a simple belief: that a great hoagie is more than just a sandwich — it's an experience. Our roots trace back to the heart of Italian-American deli culture, where freshness, bold flavors, and generous portions aren't optional — they're the standard.
Every primo hoagies creation begins with premium hand-selected meats, artisan-baked rolls, and locally sourced produce. Our recipes have been refined over decades, honoring the old-world techniques that make each bite unforgettable. Whether it's our signature Italian Classic or the beloved Primos Veggie Supreme, the commitment never changes.
Today, from our Charlotte, NC location at 8736 Outlets Blvd, we continue serving the community with the same care and passion that started it all — one handcrafted hoagie at a time.
25+
Years of Craft
25+
Years in Business
50+
Menu Items
12k+
Happy Customers
100%
Fresh Daily
Our mission is to honor the art of the hoagie — using only the finest ingredients, prepared fresh every morning, served with genuine hospitality that makes every customer feel like family.
At Primo Hoagies, we don't cut corners. We cut bread — thick, fresh, and baked with care. Every sandwich we serve represents our unwavering commitment to quality, community, and the authentic primohoagies experience.
What We Stand For
Our Core Values
Freshness First
Every ingredient is sourced fresh daily. Our bread is baked in the morning and our produce is delivered before we open — no exceptions.
Made with Passion
From our kitchen to your hands, every hoagie is assembled by people who genuinely love what they do — that love shows in every bite.
Community Roots
We're proud to be part of Charlotte, NC. We source local when we can, support local causes, and serve the neighbors who've made us who we are.
Uncompromising Quality
We use only premium-grade meats, artisan cheeses, and real ingredients — never artificial fillers or shortcuts that compromise flavor.
How We Got Here
Our History
From a small family deli to a beloved destination for primo hoagies lovers across Charlotte — every chapter of our journey has been shaped by great food and even greater people.
1998
The First Sandwich
Founder Marco Rossi opens a small Italian deli counter in South Philadelphia, serving authentic hoagies based on family recipes passed down three generations.
2004
Primo is Born
The brand "Primo Hoagies" is officially established. The name — meaning "first" or "best" in Italian — captures the spirit of everything the kitchen stands for.
2010
Expanding the Menu
Inspired by customer feedback and seasonal ingredients, primohoagies expands its menu to 30+ items including hot subs, wraps, and signature sides.
2016
Charlotte, NC Opening
Primo Hoagies plants its roots in Charlotte at the Outlets Blvd location — bringing the authentic primos deli experience to the Southeast for the first time.
2020
Online Ordering Launch
Adapting with the times, Primo Hoagies launches online ordering and local delivery — making fresh, handcrafted hoagies available from the comfort of home.
2024
Community Recognition
Named "Charlotte's Favorite Sandwich Shop" two years running by local food critics, Primo Hoagies celebrates over 12,000 loyal customers and a legacy built on trust.
The People Behind the Craft
Meet Our Team
Every great hoagie starts with great people. Our team brings skill, warmth, and a genuine love of food to everything we do.
Operations Manager
Sofia Carbone
Sofia keeps the kitchen running like clockwork — ensuring every order meets our freshness standards and every customer leaves satisfied.
Head of Catering
James Ortega
James leads our catering division, bringing the primos experience to corporate events, weddings, and community gatherings across Charlotte.
Customer Experience Lead
Elena Marchetti
Elena is the face of Primo Hoagies — her warmth, attention to detail, and deep knowledge of the menu keep our guests returning every week.
Interested in joining our team? We're always looking for passionate people who love great food.
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